Archive for December, 2008

Interview with Mini-Site Designer, Albert Hallado

Monday, December 15th, 2008

I have a new mission. And that is to get more mini-site templates into Mini-Site Gallery. So I approached a number of mini-site designers if they’d agree to do two things — 1) an interview for MiniSiteGallery.com… 2) contribute a mini-site template for the gallery.

And to start this off, I have for you Albert Hallado. Albert Hallado is a Filipino who hails over at Las Vegas. A few weeks ago, he launched the Vegas Traffic Jam, which is a really good guide on how to build a blog and monetize it. I participated in the launch last time because it really is a good guide. Albert went into the details of the many strategies to get traffic and make money from them.

By the way, Albert Hallado contributed the Red Night mini-site template. I am sure you can use them with your projects. Do check it out…

Now, on with the interview…

QUESTION: I understand you are from Philipines. How did you get to US?

ANSWER: Yes I was born and raised in the Philippines and I moved here to the USA (Las Vegas) with my wife (She’s American). My wife and I are thinking about moving back home in the Philippines though one of these days!

QUESTION: Tell me how you got started in Internet marketing?

ANSWER: I started internet marketing in 1998. I was just looking how I could supplement my income and be mobile so I can have plenty of time to spend with my family. Finally I now make a living with my blog (AlbertHallado.com)

QUESTION: What is your approach to designing mini-sites for direct response?

ANSWER: To be able to convey and deliver the message with my graphics and to
catch peoples attention right away so they’ll read your copy and close the deal.

QUESTION: What is your favorite offline activity?

ANSWER: Whoa! I like this question Kidino! Well I love camping, hiking, fishing and
just walking around the mall with the entire family (Wife and Kids). Also I like to volunteer to do some charity service like feeding the homeless and Salvation Army like my wife does!

QUESTION: How can people get in touch with you?

ANSWER: They can go to AlbertHallado.com and they’ll see I have a contact form there.

QUESTION: Any comments about Kidino or MiniSiteGallery.com?

ANSWER: Kidino is a friend of mine. I’ve know Kidino for forever (maybe 5 years!) and he’s always helped me out with whatever I ask him, he’s really nice and has a big heart. I highly recommend him when it comes to internet marketing and any graphics work.

eBook Cover and Box Shot Software for Mac Users

Wednesday, December 10th, 2008

I heard complaints where a lot of the must-have software for mini-sites and internet marketing are created for Windows users. There are not many software for the Mac users.

Well Mac users, you are in for a treat…

Box Shot 3D – for Mac and Windows
[ Download ] [ Buy ] [ More Info ]

Back in April, I wrote a review on Box Shot 3D. And that was one of the feedback I got about it. It was not available for Mac users. I checked out their website again recently and surprised to a Mac download…

With Box Shot 3D, you can easily create smooth-looking software box shots or ebook covers for your products. Unlike similar products based on Photoshop action scripts which limits your ecover creation, Box Shot 3D is much more powerful. Because it is powered by a 3D engine, you can create your ecover in any way you want, viewing from any angle while controlling a number of other elements like shadows, lighting, etc…

And when comparing Box Shot 3D with similar 3D-based software, Box Shot 3D exceeds in creating a sleak, smooth image. Many similar 3D-based software fail at that. Box Shot 3D will smoothen the image with a state-of-the-art anti-aliasing algorithm, leaving you with something that looks almost like the real thing.

When I think about it, even a real photo can’t come close to what Box Shot 3D will create for you. And you want something better, the only thing I can think of is high-end, commercial 3D software like Maya or 3ds, which has a 5-figure price tag.

So for $60, you really get a good deal. Last time I check, there are over 50 styles and designs that you can create with Box Shot 3D. You can create software box (with and without CD), books, ring binders, flyers, magazines and more…

If you are a Mac user, and have been looking for a good box shot or ebook cover software, checkout Box Shot 3D. In case you are wondering, yes, Windows version is also available.

One more thing, while you do need a graphic software for this to create the flat product cover design, it doesn’t have to be Photoshop. So that breaks your dependency on Photoshop when creating ebook cover. If you are not a Photoshop user, than Box Shot 3D is great for you. A solution for the rest like PaintShop Pro, GIMP, PhotoPlus, Corel, etc…

Box Shot 3D – for Mac and Windows
[ Download ] [ Buy ] [ More Info ]

The FOUR most important things about UPSELLING…

Friday, December 5th, 2008

Hmm… You know what I think when I am thinking about upselling… I think we haven’t been upselling enough. OK, maybe the thought of upselling makes you wanna puke… But you can’t deny that upselling makes you more money…

There’s nothing wrong with upselling. It’s just that you have to do it right.

Upselling could be the difference between earning $10k to earning $100k. It’s not about taking advantage of your customers. It’s about making valuable recommendation and increasing your per customer value…

Even the big corps upsell. And there’s no reason why you should not do it.

Amazon.com upsells… When you browse through books at Amazon.com, Amazon will always make a recommendation. It says something like, “Best Value – Buy Together Today: $19.36″ or maybe “Frequently Bought Together”.. and Amazon will suggest one or two more books to buy with the current book you checking out for a good discount.

GoDaddy.com upsells… GoDaddy will always have something for you to add to your shopping cart. If you are taking the dot-com, GoDaddy will recommend the dot-net, dot-org and the rest. GoDaddy will also recommend other premium domains. If you are buying mywebsite.com, they’ll recommend premium domains like thiswebsitetoo.com or yourwebsite.com…

The thing is with the Internet marketing niche, the only upsell that you normally see is the one-time-offer (OTO). And having seen one too many times, you really feel sick of it.

You know what, OTO is not the only way to upsell…

HOW TO DO IT RIGHT??

I am about to share with you how you can effectively upsell when selling ebooks or any other digital downloadable products. But before that, let me take you through some of the important concepts…

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